Alexa Demie and Kid Cudi make their debut in the brand’s campaigns, joining ambassadors JENNIE, Jung Kook, and Kendall Jenner in vignettes that capture the uniqueness of their sensual, confident, and fun sides through the lens of Calvin Klein. Photographed by Inez & Vinoodh, each talent’s universe is amplified through distinct settings and a curated soundtrack for images and videos that are true to life yet larger than life. Recorded separately, each scene tells the story of empowered confidence; overall, the campaign artistically portrays the different facets of Calvin Klein.
Alexa Demie exudes strength and sensuality in Calvin Klein’s new Underwear pieces. JENNIE reinforces her confidence through a mix of casual and sophisticated pieces from the Underwear and Jeans lines. Jungkook reflects a laid-back energy, dancing in Calvin Klein Jeans pieces as if no one is watching. Kendall Jenner expresses her femininity with the CK women’s line. While being assertive and serene, Kid Cudi presents a light-hearted creativity, wearing Calvin Klein Jeans and Underwear pieces.
The Fall 2023 campaign launches on August 14th at calvinklein.com.br. The videos will be played on the @calvinkleinbrasil social media platforms throughout the week, and the campaign will have high visibility both online and offline worldwide.
