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Tomato Girl: Get to know the aesthetic that is succeeding on social media

The latest sensation in the fashion world: the Tomato Girl trend. This aesthetic is rapidly taking over social media and capturing the hearts of celebrities like Hailey Bieber, Dua Lipa, and Jade Picon. Want to learn more about this bold trend and how to incorporate it into your everyday style? Check out expert tips to clarify and offer simple advice for you to become a true Tomato Girl this season.

“First and foremost, the Tomato Girl exudes natural lightness and romance with a Latin touch,” comments expert Lorenna Hainfellner from the Walter’s Coiffeur salon network. “She is a revamped and updated version of the clean girl and cottagecore aesthetics, infused with minimalist, natural, and fresh touches from the European summer, with a strong emphasis on red as the main color, reminiscent of Latin core.”

Makeup

In makeup, the sunkissed or “sun-kissed” look is all the rage. “To embrace the look, simply go for the clean girl makeup, very natural with a focus on illuminated skin. Then, enhance your tan on the face. Use a cream bronzer starting from the ear in a diagonal direction towards the corner of the mouth, leaving a 3-finger space until the mouth. A tip is to apply the product in a ‘3’ shape from the forehead, to the ear, and mouth, and continuing to the jawline. Just remember to blend well for a natural and unmarked appearance,” highlights Lorenna. Additionally, blush plays a prominent role in achieving the sun-kissed touch. “You can opt for rosy or reddish blush, resembling the tone we get when we’re sun-kissed. To achieve the look, apply the blush concentrated on the temples and blend it upwards to the high points of the cheeks, not forgetting to apply it to the nose,” she explains. “For a spicier touch to the look, a red lipstick or liptint is a good choice, emphasizing the trend’s color and the Latin touch.”

Hair

For hair, the aesthetic calls for a natural appearance with textures, soft waves, more voluminous strands, shine, and minimal styling. “Just like in makeup, the Tomato Girl’s hair should look natural, as if no effort was put into styling. Here, a good tip is to use a curling iron on the hair, but with less defined curls. However, never forget to apply a heat protector before using heat tools, like the essential K.Fiber Repair from Kostume. Another tip is to dry the hair and put it in a bun for a few hours. When released, the hair will have movement and waves,” signals Cris Oliveira, Technical Director and hair specialist from Kostume. “For those with curly hair, embrace the natural texture of your hair using a good curl and wave finisher, like the Vixe Mainha modeling gel from República Cosmética by Gllendex,” she suggests. “Lastly, to further illuminate the hair, a good finishing oil from the mid-length to the tips of the hair will seal the cuticles and maintain softness and a radiant look. A tip is the In Volve Semi di Lino Crystal repairing fluid from Kostume,” concludes Cris.

So, are you ready to embrace the Tomato Girl trend and add a romantic, natural, and Latin touch to your style?

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